PROPOSAL CHECKLIST: Get organized for your next proposal. Download this proposal checklist for architectural primes.
SEO BASIC CHECKLIST: Download this SEO basic checklist which incorporates some helpful hints on getting search engines to recognize your content.
MARKETING EMAILS: Are you wondering when to send out your marketing emails? Download this quick guide for the latest research on the best days and times.
A/E/C INTERVIEW CHECKLIST: Congratulations on getting shortlisted. Now it’s time to prepare for the interview. Download this interview checklist to get started.
A/E/C PROJECT DATA SHEET: Don’t forget to collect information about your architecture / engineering / construction (A/E/C) firm’s projects. Download this form for an outline.
A/E/C in WASHINGTON, DC: Thinking about opening an A/E/C office in Washington, DC? Learn why designing and building projects in the District of Columbia is business unusual. This document (written in 2018) provides links to the home pages of important organizations, such as federal review boards, agencies, membership organizations, and other resources.
Marketing and business development are separate activities that require different skill sets.
MARKETING:
Marketing is generally comprised of three main pillars:
Promoting your firm in the marketplace.
Establishing and differentiating your brand.
Creating materials to achieve profitable business goals.
Marketing requires long-term planning and continually evolves as your firm grows.
This process hinges on determining your firm’s niche and capitalizing on strengths to create awareness of your firm and distinguish your services from the competition.
BUSINESS DEVELOPMENT:
Business development is a series of actions that identifies clients and opportunities, develops strategic relationships, and secures profitable work for the firm.
Firms that fail to see marketing and business development as critical strategies remain far less likely to thrive in today’s hyper-competitive environment.
