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While email campaigns represent the foundation for most communication strategies, eliminating email fatigue and optimizing engagement remain a constant challenge for most marketers. So how can marketers combat email fatigue and advance their brands?

Good cyber hygiene isn’t a set-it-and-forget-it activity. The practice represents a dynamic array of habits and initiatives performed by organizations and employees with the goal of achieving and maintaining the strongest possible security posture.

I’m developing a new workshop and thinking about people who inspire me. I keep coming back to Candy Chang. If you haven’t heard of her, Candy is an urban planner and artist who cleverly uses public spaces to examine the dynamics between society and the human psyche.

Since I straddle both marketing and sales, my perspective on content derives from the business development lens. Earning acknowledgement from a prospect is tough, securing a sale can be a long road. How do sales team breakthrough the noise?

Browsing Amazon.com, I placed two items in my shopping cart. I hadn’t completed the transaction when I noticed Amazon gifted me a “free” 30 day subscription. Had I not canceled it, my subscription would have automatically renewed at $14.99 a month plus tax. The Federal Trade Commission is now investigating this unfair practice.

A well-organized marketing department is essential to a firm’s success.

It's estimated that 61% of marketers don't use SMS marketing. Discover tips to get started and successfully incorporate SMS marketing into your firm's campaigns.

Metaphors are a powerful tool. Use them to make a concept more concrete, create imagery that penetrates a reader’s mind, and add depth to your content writing.

Imposter syndrome affects both men and women. Read about the common archetypes and strategies to confront imposter syndrome.

Data security challenges will continue to plague enterprise and government entities in 2023.

Groundhog Day and ChatGPT go together.