Blog

Digital press kits are vital for any business, especially those raising capital, which tend to use earned media as a springboard to influence potential customers and investors.

Data breaches and cyberattacks are everywhere. You can’t turn on the television or read a news story without coming across the latest incident. Not only should large enterprises be on high alert, but also small businesses and individuals. According to Verizon’s research, 43% of cyberattacks in 2019 targeted small companies.

Anticipating what your ideal client wants is one of the most important components to a successful business. Failing to define who you serve is a common and costly mistake made by many entrepreneurs.

Spring is finally here. You’ve probably thought about tidying up your home. What about your marketing drive?

Most large organizations develop corporate identity style guides that outline how its visual and written messaging must be presented to the public. This exercise isn’t exclusive to the Fortune 500; small to medium-size businesses should also document their corporate identity.

Recently, I changed my logo and streamlined my services to focus on marketing and content writing. These offerings play to my strengths and the needs of my target audience. As I revamped Rebel Road Creative, it was critical to go back and review my brand strategy.

Email marketing is a long game, that’s why developing a strategy is so important.

Solopreneurs can benefit from software tools and platforms, which make workflow and common tasks easier. Many of them are free, or come with modest costs.

2020 was quite the year. Rebel Road Creative not only survived, but thrived. Revenue increased by 25% as I branched out into other market sectors such as technology, finance and nonprofits.