Three Reasons Why You Should Hire a Marketing Consultant

(By Elizabeth Tuico) Every business seeks low risk and high rewards. Hiring a marketing consultant is one strategy to achieve this goal. Companies benefit from highly skilled individuals who tackle projects with a fresh perspective and a neutral point of view.

Leveraging a marketing consultant’s expertise can save time and money while allowing your team to learn and grow.

Consider these advantages of hiring a marketing consultant to supplement your staff:

#1 Quick onboarding

Marketing consultants are experts who provide beneficial insights and recommendations. An experienced professional can seamlessly integrate into your company’s marketing department. Prepare by gathering work samples to share and a style guide. (If a style guide is not available, jot down notes on brand standards such as how to refer to your firm, abbreviations, and other relevant guidelines.)

#2 Lower costs for the employer

A consultant is not on the payroll and does not receive benefits. Your company pays a flat rate to the marketing consultant, and she manages the taxes and her own benefits. That represents significant savings to employers. (Do the math – once you subtract taxes and private health insurance premiums, a consultant’s rate is reasonable.)

HR data indicates that the ratio of benefits to salary is approximately 1:2, or a third of the overall cash layout. For every $10 spent on employee benefits, employers spend $20 on salary, for a total of $30.

#3 Scheduling advantages

Consultants serve a variety of functions around the marketing department. Sometimes, a pinch hitter is all you need to work on proposals, marketing materials, award submissions, and CRM updates. Unlike a full-time employee, you can give consultants project-only work. When the assignment is complete, you can close out the engagement making scheduling for busier times more efficient.

Here is an example…

Here is an example of how REBEL ROAD CREATIVE stepped in and helped the marketing department. Working in the architecture, engineering, and construction (AEC) industry is a mainstay. REBEL ROAD CREATIVE took on a seasonal task of preparing award submissions at a multi-billion-dollar construction company. The marketing team continued with proposal and interview preparation (which brings in revenue) while REBEL ROAD CREATIVE wrote compelling narratives and checked all the required boxes to produce award winners. Because of our experience, the in-house team completed important revenue-generating work and did not have to focus on this purely overhead assignment.

Rebel Road Creative marketing consultancy services.

REBEL ROAD CREATIVE provides marketing and content services to AEC, tech, and service-based clients. We efficiently work on long-term assignments as well as short-term projects such as:

Marketing strategy (content strategy | messaging, branding, and positioning)
☆ Copywriting: blog posts | SEO key word integration | website content | case studies | newsletters | brochures | marketing materials
☆ Awards preparation
☆ Proposal production
☆ Business development / market research
☆ Ghostwriting (reports, pitch decks, long articles) using the author's ideas and proprietary source material

Find our work samples here.

Need to hire a marketing consultant to supplement your staff? Reach out to discuss your project.

Elizabeth Tuico owns Rebel Road Creative, a marketing and content consultancy based in Washington, DC.