What Is Creativity?

“Having persistence, patience, passion, and grit are more important for long-term success as a creative professional than just plain old natural talent.” – Steve Wolf

I’m not a painter, playwright, or an actor – but I’m creative. Creativity can be defined in many ways: cooking a special meal, compiling the perfect playlist, sending out an unusual party invitation, or mixing a distinct cocktail.

Rebel Road Creative is my second go-around as a full-time consultant, although I’ve been side hustling since the early 1990s. I wanted “creative” in the my business name to encourage enjoyable assignments. This time around, I’m finding work that engages my curiosity.

Creativity can be anything you want it to be. Don’t confine yourself to traditional definitions. Take the time every day to find your next piece of inspiration. Creative ideas don’t come out of the blue. New concepts build on previous suggestions. Collect good ideas, and see what happens.

Tokyo, 2019